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International Marketing In The Network Economy

RRP $343.99

Scholars and practitioners around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an increasingly important determinant of competitive advantage, corporate success and survival. Traditional marketing approaches have overly focused on explicit knowledge and neglected the important role of tacit knowledge, specifically in international, cross-cultural settings. This book draws on real-life examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Schindler, Siemens, Toyota, Mazda, and Maekawa - to reveal that knowledge-based marketing is key to obtaining a sustainable competitive advantage.


The Political Economy Of Population Ageing

RRP $279.99

Contents: 1. Introduction 2. Ageing and Dependency 3. Population Ageing and Neoclassical Economics 4. Alternative views of Population Ageing 5. Productivity and Employment 6. Pensions and Retirement 7. Health Care and Social Services 8. Informal Economic Activity 9. Conclusion


International Trade Theories And The Evolving International Economy

RRP $332.99

International Trade Theories and the Evolving International Economy provides a much-needed from which to approach this topic, offering a self-contained introduction to the subject of international trade theory. Drawing on a broad range of material this book provides the students with a well-rounded and more broadly informed view of the subject.



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